I have yet to visit the store in London - but I am sure I will get round to it in the near future. In the meantime I checked out their online store, and it was a pleasure. It was like nothing I had seen before, all the items had a story to share and were showcased within this story - a very clever way of making buyers buy the entire outfit or 'story'. The choice is endless - whether it is the accessories, the bags, the clothes or even the makeup. As it so happens I needed a new brush and foundation. I didn't really need the gorgeous purple dress but I can't wait to wear it. In all honestly, I can't wait to go back and shop some more.